In today's hotly-competitive marketplace, if you don't understand how to drive paid traffic and optimize your conversions, you need to turn to a company that does. The truth is that paid ads can get incredibly complex. Things like re-targeting and custom audience definitions, along with understanding the ebb and flow of everything with a sales funnel, is complex and confusing to most.
Saving Money is Making Money. You may have heard the saying “You can’t “outwork a bad diet”; finances are similar. Before launching your side hustle, it makes sense to sit down and look for opportunities to reduce unnecessary expenses. Now, I’m not suggesting you give up the items you and your family value and enjoy, rather lets just trim the fat a bit.
If you have an idea worth pursuing, crowdfunding can be a helpful way to find the money you need to get your idea off and running. For example, you can run a Kickstarter campaign. On SPI 223, I covered this with John Lee Dumas who launched a super successful campaign. Besides John, I know a lot of companies who have started on Kickstarter. I’ve been a backer of dozens of different projects, and a lot of those projects were just ideas when the campaign started. There are ways to get paid for your ideas up front. Using Kickstarter, you can validate those ideas and start to build community at the same time, which is a great way to get a boost at the beginning stages of your online business, especially if what you’re creating takes some money to get started.
You make money with ad revenue. Your first step is to create a YouTube account and start uploading videos. Then you enable monetization on your YouTube settings. Basically, this gives Google the go-ahead to include short AdSense ads with your videos, which you've seen if you’ve watched a YouTube video. When viewers click on those ads, you get paid.
If you don’t live in a bottle deposit state, you can still cash in on recyclables by selling scrap metal. You may not have enough soda or beer cans lying around to make this worthwhile — and steel prices are so low right now, it’s not really worth the bother to go collecting them. But if you do have a lot of aluminum cans on hand, or if you have any scrap metal with copper in it, find a local recycling center and see what you’ll get (prices vary wildly by market). Still, unless you have a lot of copper pipes lying around the garage, or bags and bags and bags of old soda cans, realistically, we’re probably talking about getting $5 to $20 back.
Set up a merchant account. Service businesses in the past had to generally rely on cash or check—setting up an entire credit card processing system was a thankless, expensive task at best. Using a service such as PayPal makes it possible to accept virtually any form of credit or debit card for your services, and includes dispute resolution should the need arise (and it will arise).
The average Uber driver is said to make about $19 to $21 an hour after tolls and some other expenses are factored in — although I’ve seen other numbers suggesting it’s closer to $16, and with Lyft, the average is said to be less (closer to $11). But on the plus side, you can generally get your money instantly, which wasn’t always the case with these ride-sharing businesses.
How to Get It: You can apply directly through the companies, such as Stella & Dot, a jewelry company that had over $100 million in sales in 2010. A few other good ones include Avon (household and personal care), The Cocoa Exchange (chocolates and more), and Alice's Table (flowers). You can also visit the Direct Selling Association website—all the companies listed there agree to abide by a code of ethics, so they only offer legitimate opportunities. Typically reps make a small investment to get started (this is a legitimate and standard practice), and sometimes pay a fee for the merchandise being sold. After that you can work as much or as little as you want, and see profit based on how much you sell.
Many of my readers have started proofreading from their iPads, scanning legal documents for court reporters as a result of the Proofread Anywhere eCourse I recommend. You can read some of their testimonials in the comments on this post. They offer a 7-day intro course free so you can decide if that line of work is right for you before you pursue the training.