Through this experience, one thing I learned is that development, and the selling of the product you develop, takes time and money. This is a lesson I took to heart when I built another software company, SPI Labs, with my partner Matt Gartland. SPI Labs is behind the Smart Podcast Player, which was a significant undertaking that started out as a custom solution for AskPat and eventually became a successful WordPress plugin used by thousands of fellow podcasters.
The vacation rental business is booming. While the mere mention of it might make you think about billion-dollar titans like AirBnB or HomeAway, there are niche businesses like Michael Joseph's InvitedHome and Joe Poulin's Luxury Retreats and many others being carved out across a variety of markets. When it comes to vacation rental homes and vacation rental management, companies are earning anywhere between 10 percent and 40 percent on the gross rental rate depending on the location and the management level.
On this type of platform, consumers are not exposed to individual products but rather to offers each of which consists of multiple items sold by different independent sellers. The offers could be compared to a shop window where items are arranged in a creative, visually attractive way to maximise their appeal to customers. It’s no surprise that this innovative way of selling is popular with sellers of fashion and beauty products. Social shopping marketplaces provide tools to connect buyers with sellers, encourage feedback and at the same time function as an e-commerce facilitator for sellers and a shopping search engine for buyers. Popular sites in this category include Storenvy, Polyvore or Shopcade.
It wasn’t until 2010, two full years after my initial small investments, when I spent a bit more money for one of the best investments you can make in your business: building an email list. The Email Service Provider (ESP) I used at the time was Aweber, which cost me $194 per year to start (that’s only about $16 per month). Once my email list grew though, the costs increased based on the number of subscribers I had: 26,000 subscribers cost me $181 per month. Aside from the costs, which actually are pretty standard, Aweber didn’t have some of the features I wanted, so I moved on.
However, if you do understand the mechanics of paid advertising, then you could easily launch an ad management business. Considering that ads are fueling the growth of tech giants like Facebook, Instagram, Google and YouTube, today, with loads of others coming into the mix, understanding and navigating the murky waters of paid advertising could poise you to reap massive riches. .