In this qualitative type of research, the aim is to find out people’s opinions, perceptions, beliefs and attitudes regarding various topics eg., products, services, concepts, trends, advertisements or ideas. To perform this kind of research, focus groups often use software such as Focusgroup, Liveminds or iTracks. The results are reported in this focus group report.
The next payment I made for my business was in October 2008 when I had the idea to sell an ebook. To make this happen, I had to spend a little bit of money on a shopping cart service (e-junkie at the time; I later moved to Gumroad, as I describe in my free ebook Ebooks the Smart Way) that allowed me to deliver the ebook to the people who bought it. It was a flat fee of $5 per month. Different companies have different ways of setting up those pricing structures, but whatever the case may be, it doesn’t have to be a huge monthly fee to get going.