Through this experience, one thing I learned is that development, and the selling of the product you develop, takes time and money. This is a lesson I took to heart when I built another software company, SPI Labs, with my partner Matt Gartland. SPI Labs is behind the Smart Podcast Player, which was a significant undertaking that started out as a custom solution for AskPat and eventually became a successful WordPress plugin used by thousands of fellow podcasters.
You won’t be giving advice (that’s what a consultant does); instead, you’ll help people figure out how to do it themselves. To learn more, check out this Udemy course on becoming a business, marketing or life coach, and then read this article on how to become a successful business coach (hint: it’s all about how you package yourself or your services).
One of the online world’s hottest professions at the moment, this business is a gold mine for the tech-savvy entrepreneurs. While everyone’s slightly obsessed with getting their sites SEO optimized, not many people can actually wrap their heads around this topic. If you decide to go into this field, you can think about offering link building, content creation, on-page SEO optimization and similar one-off packages.
I didn’t collect an email list when I built GreenExamAcademy.com or when I started SmartPassiveIncome.com in 2008. That was a huge mistake. It does cost money to build an email list, but it’s worth every penny. I recommend using ConvertKit for this. They have really good pricing, and you pay more as you grow. By far, it’s the best service out there. On SPI TV Ep. 28, I did a full ConvertKit demo you can check out if you’re interested! [Full Disclosure: I’m a compensated advisor and an affiliate for ConvertKit.]
This may sound like a dumb idea, frankly, but a lot of banks these days are offering $200 to $300 signup bonuses to customers who open up a new checking account. The catch, though, is that you generally have to really open these accounts. You need to be willing to set up a direct deposit and put money in the account, and you often don’t receive the bonus for at least a month, sometimes even longer. On the other hand, if you were thinking of going to a new bank, anyway, it’s an easy way to make some extra cash.
Press releases are used to inform the public about products, services or activities of an organisation in an appealing way. They need to be newsworthy and give enough information to get people curious at the same time. The structure of the content in a press release is usually based on the inverted pyramid metaphor – used widely in media and journalism. At the very least, a press release should answer 5Ws and 1H: Who? Did What? Where? When? Why? How?
Larger companies can hire an agency or full-time staff member to run their Facebook and Twitter accounts, but small businesses often have to handle their own social media marketing. With so many responsibilities, business owners are often too busy, overwhelmed or undereducated about the importance of social media to spend time developing and implementing a great social media strategy. As a consultant, you can help them determine the best tactics, posting schedules and content for their target audience. As their follower count grows, so will your business.
Event planning is a bit like wedding planning, just on steroids. The scope of this idea is so large that it includes everything from cheesy stag and hen do parties to sophisticated product launches. Again, the entry barriers are rather low, but a flush work portfolio and a few glowing testimonials are something you need to consider to get a good head start in this field.
You have to post content on a regular basis. People thirst for the new, so make sure you put up articles, videos, or whatever consistently. It could one post per day or three times per week. Whatever it is, maintain the same schedule. A scattershot posting history means losing readers. At a minimum try to aim for one new post, video, or other form of content a week.
Who can resist the dinging sound of a new email? You, that’s who, especially if you want to stay on task. And forget about signing in to Facebook “just for a minute.” It’s easy to get distracted when you telecommute—unlikely distractions that just don’t exist at work abound at home. At the office, for example, you might visit the company kitchen once in the morning and once in the afternoon for a cup of joe (because that’s what’s appropriate), but at home, you’re hitting the fridge every hour on the hour. Or more.
Now, here's an online business model that has unfortunately become the butt of far too many jokes. This is because a certain segment of society (that’s you, hipster!) went around loudly telling anyone willing to listen that they were full-time bloggers. The net result of all this misplaced enthusiasm is that if you tell any of your friends or family you're going to start a blogging business, they'll wrinkle their collective noses at you, while coughing politely.
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