It’s important to consider all of this before starting. In a way, you’d be working backwards from your end goal (to create a successful business) to before you even start. By doing so, you’re making sure all your bases are covered so you don’t have a surprise like I did with my WordPress plugins. And, perhaps most importantly, by doing this, you’ll soon realize if your business idea is something that truly aligns with what you’re actually trying to do in your life. If it’s not, you at least have the knowledge to make adjustments or try something else.
If you have an idea worth pursuing, crowdfunding can be a helpful way to find the money you need to get your idea off and running. For example, you can run a Kickstarter campaign. On SPI 223, I covered this with John Lee Dumas who launched a super successful campaign. Besides John, I know a lot of companies who have started on Kickstarter. I’ve been a backer of dozens of different projects, and a lot of those projects were just ideas when the campaign started. There are ways to get paid for your ideas up front. Using Kickstarter, you can validate those ideas and start to build community at the same time, which is a great way to get a boost at the beginning stages of your online business, especially if what you’re creating takes some money to get started.
If cooking is one of your personal passions, there are dozens of opportunities to turn it into a decent business venture. You can start by setting up a catering website, experimenting with pop-up food stalls and local food markets, or joining platforms like MenuNextDoor that encourage cooking enthusiasts to squeeze some money out of their passion. And if you’re not camera-shy, you can teach people how to cook special meals by selling online classes.
You won’t be giving advice (that’s what a consultant does); instead, you’ll help people figure out how to do it themselves. To learn more, check out this Udemy course on becoming a business, marketing or life coach, and then read this article on how to become a successful business coach (hint: it’s all about how you package yourself or your services).
Here your task is to give recommendations on how a client can get more traffic and leads for their website. SEO consultants need to know various methods of optimising website content, including being able to do keyword research to determine which words would be optimal to use in titles, headlines, descriptions, articles or any other text that appears on your website.
What It Is: Think Mary Kay (cosmetics), Pampered Chef (kitchenware), or Rodan + Fields (skincare)—over time, you build a base of clients to whom you sell a company's wares. "There are several reasons why I decided to become a consultant," says Rodan + Fields independent consultant Debbie Royer. "I had seen how much of a blessing the business had been to a friend of mine and my sister-in-law. Plus, everything can be done from my phone, and being a mom to a preschooler and an infant I don't have a lot of extra time to be sitting at a computer."
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