Larger companies can hire an agency or full-time staff member to run their Facebook and Twitter accounts, but small businesses often have to handle their own social media marketing. With so many responsibilities, business owners are often too busy, overwhelmed or undereducated about the importance of social media to spend time developing and implementing a great social media strategy. As a consultant, you can help them determine the best tactics, posting schedules and content for their target audience. As their follower count grows, so will your business.
Mentoring is about passing on valuable skills, knowledge and insight to a mentee with the purpose of helping them develop their abilities. While coaching is used in a variety of fields, mentoring is usually employed in organisations as a way of efficiently transferring valuable competencies from one person to another. Therefore the mentor and mentee tend to have different seniority levels.
“I love being a part of [email protected] because of the flexibility of the schedule. There are way more benefits to working from home than most people realize. I save money on transportation and clothing. I save time. I have a tax write-off. And I have less anxiety. The bonus of working with TTEC is that I’ve met some great people and have learned new skills.”
When I started my first online business back in 2008 (GreenExamAcademy.com, formerly IntheLEED.com), the idea was to help aspiring architects pass the LEED certification exam. I hardly spent any money at all. All I did was start a blog, which at the time cost $6.95 per month for webhosting, and I used Bluehost. (As most of you know, I’m a big fan of Bluehost. And, because I have an affiliate relationship with them, you can get your business website going for much less than where I began, starting at only $2.75 per month!) [Full Disclosure: As an affiliate, I receive compensation if you purchase through this link.]
What It Is: Do people ask you your secret to perfect pie crust or how you made that wreath? "Everyone knows how to do something, or has a hobby they enjoy," says Kimberly Lawson, owner of OohLaLuxe.net, who has created fashion and beauty tutorial videos. "These can easily be turned into profits." Simply sign up for a free YouTube account. Then use a smartphone or digital camera to record yourself explaining and demonstrating how you work your magic. (If you're more tech-savvy or have a burgeoning teenage filmmaker in your house, you can use desktop software, such as Windows Movie Maker, to create a slicker video.) "Once you upload the video to YouTube, enroll in its partner program," Lawson says. YouTube will then place ads inside or near your video, and you will earn money from the ads themselves, video views and click-throughs. "The key is to put a unique spin on your video," says Lawson, especially if there are lots of others on the same subject.
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