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If your business idea requires a shopping cart service, I’d recommend SamCart as a great, inexpensive option. It’s also super user-friendly. If you just want to offer an ebook, they give you the ability to do that. They handle all the credit card processing, payments, and delivery. It’s pretty sweet. [Full Disclosure: As an affiliate, I receive compensation if you purchase through this link.]
I know that in the ecommerce and physical product world, there are a lot of costs up front, which vary depending on the product. Sometimes you’re going to have to spend a significant amount of money up front to pay for a mold, like Bret Miller did with his product Brik Book, which is a physical product with a specific shape that needs to be reproduced on a large scale. The mold itself could cost up to tens of thousands of dollars. In this case, a crowdfunding campaign could be an excellent option to cover those costs. Listen to Bret talk about the story of Brik Book on SPI 217.