Larger companies can hire an agency or full-time staff member to run their Facebook and Twitter accounts, but small businesses often have to handle their own social media marketing. With so many responsibilities, business owners are often too busy, overwhelmed or undereducated about the importance of social media to spend time developing and implementing a great social media strategy. As a consultant, you can help them determine the best tactics, posting schedules and content for their target audience. As their follower count grows, so will your business.
Honestly, however, this may not be very realistic for a lot of people. I wouldn’t count on this if you’re trying to make your rent, and you’re putting all of your eggs in one basket. First, someone has to look at your location and listing photos and say, “Sure, I’d like to stay there,” and that may or may not happen within a month. It may never happen.
I recently stumbled on the Trim app and I have to say, this one is a game changer. It’s a simple app that acts as your own personal financial manager. Once you link your bank to the app, Trim analyzes your spending, finds subscriptions you need to cancel, negotiates your Comcast bill, finds you better car insurance, and more. And of course, the app is free! My bet is that it will only take a few days for Trim to put an extra $100 in your pocket. So easy!
In this field, your aim is to help clients identify their goals, assess strengths and weaknesses of their business and create a structured plan where you outline how to achieve the set goals. In practice, that means advising the client on selecting the correct web-based applications to increase their competitiveness in the market or improve communication among employees and with customers.
For a deeper look into this idea, I recommend checking out the case study in Will It Fly? on Noah Kagan, who is really detailed and transparent about starting his business. He validated a beef jerky subscription company (yum!), which proved to be a unique and inspiring example of determining the costs of items before starting a business. He didn’t pay for anything up front; he was just smart about asking: how much does this cost, and how much money do I need to reach my goal? His goal was to validate his idea by making $1,000 profit in twenty-four hours, and that’s exactly what he was able to do.

What Employees Say: “VIPKID pays between $14-22 an hour, plus more in incentives some months. Most kids are fun and well behaved. You create your own schedule and work as little or much as you want. The materials are already provided, you just have to review them beforehand and plan out how you want to teach the materials and which props you want to use.” —Current ESL Teacher
×