Press releases are used to inform the public about products, services or activities of an organisation in an appealing way. They need to be newsworthy and give enough information to get people curious at the same time. The structure of the content in a press release is usually based on the inverted pyramid metaphor – used widely in media and journalism. At the very least, a press release should answer 5Ws and 1H: Who? Did What? Where? When? Why? How?
Find focus groups in your area. Focus groups are comprised of people that can provide a company, organization, or individual with feedback on a product, design, idea, etc. Monitor local postings or search a site like FindFocusGroups.com to find some in your area that you are eligible to participate in. Some of these sites promote online-only tasks, such as serving as an “e-juror” for lawyers working on a case. The pay for these tasks can be relatively good, and can be disbursed quickly.
Through this experience, one thing I learned is that development, and the selling of the product you develop, takes time and money. This is a lesson I took to heart when I built another software company, SPI Labs, with my partner Matt Gartland. SPI Labs is behind the Smart Podcast Player, which was a significant undertaking that started out as a custom solution for AskPat and eventually became a successful WordPress plugin used by thousands of fellow podcasters.
Sites like Patreon allow interested patrons to donate either a monthly fee (in exchange for content produced by the artist/entrepreneur) or a fee per creation. To learn more about how you can make this model work for you, read our guide on How to Use Patreon to Start a Business, and check out our favorite Patreon profiles, which should give you some good ideas. If you’re looking to start a side business online, this one might be right up your alley!
The next payment I made for my business was in October 2008 when I had the idea to sell an ebook. To make this happen, I had to spend a little bit of money on a shopping cart service (e-junkie at the time; I later moved to Gumroad, as I describe in my free ebook Ebooks the Smart Way) that allowed me to deliver the ebook to the people who bought it. It was a flat fee of $5 per month. Different companies have different ways of setting up those pricing structures, but whatever the case may be, it doesn’t have to be a huge monthly fee to get going.
What Employees Say: “VIPKID pays between $14-22 an hour, plus more in incentives some months. Most kids are fun and well behaved. You create your own schedule and work as little or much as you want. The materials are already provided, you just have to review them beforehand and plan out how you want to teach the materials and which props you want to use.” —Current ESL Teacher