Press releases are used to inform the public about products, services or activities of an organisation in an appealing way. They need to be newsworthy and give enough information to get people curious at the same time. The structure of the content in a press release is usually based on the inverted pyramid metaphor – used widely in media and journalism. At the very least, a press release should answer 5Ws and 1H: Who? Did What? Where? When? Why? How?
Rover is a dog walking and pet sitting website that is always looking for qualified dog walkers in cities all over the United States. So when you take your pup on a walk, you can also take a second (or third) dog with you and get paid to walk. 30-minute walks fall in the $10-30 range. With a neighborhood route, that can add up quickly! You’re just a short application away from getting started.
Running a business consulting company is a great option for those who’ve been involved in the process of building a business before. Whether you’ve gained your experience through working with a number of different startups or learned the secrets of business management in a more corporate environment, helping other entrepreneurs achieve great results can include everything from business planning and forecasting to liaising with banks and institutions.

If you have the next Harry Potter manuscript sitting in your drawer and the publishing industry hasn’t been kind to you, try self-publishing. Using tools like Amazon’s direct publishing or working with dedicated consultants like I_Am, you not only get the satisfaction of pushing your work out there but also retain 100% of your royalties! Don’t think you can write a good novel? Then stick to what you know – self-help is a money-making genre!

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If you have an idea worth pursuing, crowdfunding can be a helpful way to find the money you need to get your idea off and running. For example, you can run a Kickstarter campaign. On SPI 223, I covered this with John Lee Dumas who launched a super successful campaign. Besides John, I know a lot of companies who have started on Kickstarter. I’ve been a backer of dozens of different projects, and a lot of those projects were just ideas when the campaign started. There are ways to get paid for your ideas up front. Using Kickstarter, you can validate those ideas and start to build community at the same time, which is a great way to get a boost at the beginning stages of your online business, especially if what you’re creating takes some money to get started.
A work from home job can be any position that does not require you to be in an office. There a wide range of work from home jobs. Some companies offer opportunities for employees in traditional roles to work remotely for all or some of their workweek. These jobs often use technology for meetings, assignments, and collaboration. This practice is called telecommuting. Other work from home opportunities may include jobs such as customer service representatives for which companies will hire remote workers, or part-time virtual assistants to manage work which does not require a physical presence in the office.
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