•The website has no contact information. A legitimate business has a way for you to reach them. Look for an "About" page that offers information on the company or CEO, along with a phone number, address or contact email. (Try calling the number to see if anyone answers.) A website with only a contact form and no other way to get in touch with an actual human is suspicious.
The big thing I want to emphasize is that this process took time. It didn’t happen overnight. If I had I spent a little bit more money to hire a team earlier on, I don’t know if I would have succeeded any sooner, because I was building authority in my niche and trust with my audience—two things you can’t buy. There are indirect ways to build authority and trust, through buying exposure on Facebook, through advertisements, or other advertising platforms so that people can find you sooner, but you still have to earn that trust. You still have to provide value and actually help people in some way.

If you have the next Harry Potter manuscript sitting in your drawer and the publishing industry hasn’t been kind to you, try self-publishing. Using tools like Amazon’s direct publishing or working with dedicated consultants like I_Am, you not only get the satisfaction of pushing your work out there but also retain 100% of your royalties! Don’t think you can write a good novel? Then stick to what you know – self-help is a money-making genre!
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